Danny Koordi of Fabl Productions talks becoming an independent podcast producer in Singapore and taking a leap of faith

Podlovers Asia May 01, 2020

This time, a quick trip to Singapore to chat with podcast producer Danny Koordi!

Danny is a fulltime podcast producer and founder of Fabl Productions, creating narrative shows for clients and companies who want to convey a message in podcast format. I’ve known Danny since the Asia Podcast Summit last year, and this was a good time to get an update on what he’s up to, building up Fabl Productions and more.

We talked about:

  • The leap of faith from auditing at KPMG to fulltime podcasting
  • The mindsets, struggles and worries behind starting your own independent podcast business
  • Why countries in Asia are not ‘advertiser-ready’ yet, plus growing trends

Enjoy!

For the full transcript, click here

Timestamp

  • 02:57 – Meeting with Danny’s first client and his origin story
  • 5:59 – “He sent a thousand Facebook messages”: hearing about Happiness Initiative inspires him
  • 9:08 – Leaving KPMG: What was going through Danny’s mind?
  • 15:32 – Building up Fabl Productions, how Danny captures opportunity
  • 17:51 – Danny shares tips on how to dive into podcasting as a business
  • 20:07 – “They’re not looking for one way, they’re looking for the best way” what aspiring podcasters look for in Asia
  • 21:00 – Podcasting for money in the short term and McDonalds
  • 23:34 – Comparing success to the best podcasters, and Joe Rogan’s episode one
  • 24:51 – The intangible benefit of podcasting, according to Danny
  • 29:00 – What is on Danny’s podcast playlist? Renegade Radio!
  • 33:50 – What Danny would like to see more of in the Asian podcasting scene?
  • 41:26 – BONUS! We chat freeform about my story, random stuff happening podcasting-wise and other shenanigans 🙂

Danny’s social media:

Shows Mentioned

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Norm

Norman Chella is the Podcast Rainmaker, Polymath in Progress and a very strange writer. His creative pen name is N.T. Cloever. You can find his words right here.

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