Rob Walch of Libsyn talks Privacy in Podcasting, Attribution and Podcast Ethics

Podlovers Asia Jan 11, 2020

The issue of privacy in podcasting should be discussed more: attributions, the ability to track listeners, and more are highlighting our need for ‘Pethics’ aka. podcast ethics. In a medium where it is where we don’t have to opt-in to listen to a show, how do we know that our privacy is secure?

In this episode, I had a conversation with Rob Walch of Libsyn to discuss this. Enjoy!

Timestamps

[3:34] Companies tracking listeners, without their knowledge, without opt-in

[7:09] Companies don’t tell podcasters they are tracking their listeners sometimes

[8:24] One company hung up the phone when asked if they’re sharing IP address information

[11:34] We don’t want podcasting to be looked at as a privacy breach

[11:36] Why an opt-in solution wouldn’t work, David Pakman, Omny and Scripts

[18:15] Advertising can work well, attribution is lazy and ineffective

[21:50] How to do ad insertion ethically

[24:48] IAB’s stance for consumer privacy, and the CCPA

[28:54] Rob’s thoughts on the Asian podcasting scene

Links:

Tags

Norm

Norman Chella is the Podcast Rainmaker, Polymath in Progress and a very strange writer. His creative pen name is N.T. Cloever. You can find his words right here.

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.