The issue of privacy in podcasting should be discussed more: attributions, the ability to track listeners, and more are highlighting our need for ‘Pethics’ aka. podcast ethics. In a medium where it is where we don’t have to opt-in to listen to a show, how do we know that our privacy is secure?
In this episode, I had a conversation with Rob Walch of Libsyn to discuss this. Enjoy!
[3:34] Companies tracking listeners, without their knowledge, without opt-in
[7:09] Companies don’t tell podcasters they are tracking their listeners sometimes
[8:24] One company hung up the phone when asked if they’re sharing IP address information
[11:34] We don’t want podcasting to be looked at as a privacy breach
[11:36] Why an opt-in solution wouldn’t work, David Pakman, Omny and Scripts
[18:15] Advertising can work well, attribution is lazy and ineffective
[21:50] How to do ad insertion ethically
[24:48] IAB’s stance for consumer privacy, and the CCPA
[28:54] Rob’s thoughts on the Asian podcasting scene
- Libsyn’s The Feed: 155 The Issue Is Privacy And Podcasting With a Slice of Birthday Cake (The soapbox starts around 26:24)
- Podcast Business Journal: Privacy vs Podcasting
- David Pakman (YouTube): I’m Being Bullied Into Sharing Your Data
- California Consumer Privacy Act (CCPA): What you need to know to be compliant
- Writing a GDPR-compliant privacy notice